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Essential tiktok stats marketers need to recognise in 2021

 


What’s transpiring around us is transparent. Period. Given that its inception, tiktok has been the difficulty of polarized evaluations. Even as some labelled it as a social media wildfire, others kept away from it as a cringy platform that lacked any shape of cloth price. The controversy encircling the aforementioned aspects maintains to this date, and regardless of what the populous thinks of it, tiktok is one of the most appreciated players inside the advertising world – the curve of its boom spikes with respect to time and there’s no preventing it. This is because tiktok has alternatively exceeded expectations on occasion, thereby proving that it’s the playground for influencers and types alike. Within a period of two years, tiktok has efficaciously managed to companion itself with phrases like virality, advertising and marketing, performance et al. Also, at the same time as becoming acquainted with tiktok, one need to remember that the platform’s popularity stems out of ‘young adults’, thereby moulding it as an app for gen-z. Statistically talking, there exists no better platform to start advertising your brand – bearing in mind that what you are selling, aligns nicely with the desires of tiktok customers. Tiktokover the path of years, several attempts had been made to replicate tiktok – both in its attraction as well as functioning, but in vain. Although digital marketing agency in bath many such platforms exist and feature additionally controlled to gain sufficient interest, they have not yet succeeded to bask inside the glory that’s synonymous with tiktok. For this reason, if you stem out of a digital advertising corporation, then it’s pretty predictable which you and your team are searching forth to market manufacturers on the social media platform in query. Developing any form of approach regarding the identical revolves around data. Hence, we gift to you, a few tiktok stats which are vocal of the fact that this particular social media platform is the element that’s making the wheels of the online marketing world, turn in the mean time.

Read Also: Why you need social media for marketing a small business?

Yes, you heard that correct. Tiktok is on a spree of steady increase. With over 800 million monthly energetic customers, the platform already dominates linkedin, reddit, snapchat, twitter, and pinterest. However, the platform is progressively catching up with digital marketing agency in nottingham giants who're beforehand of it in the race – instagram. Wechat, fb, and whatsapp being a number of many. 

Bringing 2019 within the photo makes us acquainted with the reality that final year tiktok witnessed round 738 million downloads – which in itself is a large figure. As of yet 2020 has been a nightmare and we are sure to stay it in lockdowns and quarantines. With maximum of the populous, all over the international, staying at domestic – time has transformed itself as a trial that wishes to be disposed of. As a result, other than running, studying et al, humans are certain to get willing closer to elements that draw them faraway from the reality transpiring outdoor – even supposing it’s for a bit at the same time as. To this date, figures released are vocal of the truth that the tiktok app has garnered nearly two billion installs and attributable to the reality that more than 1/2 of the 12 months nevertheless lies in watch for us, those numbers are honestly destined to rocket sky-high and past. If analytics are to be believed, this 12 months, tiktok is destined to surpass whatsapp, in relation to being the most downloaded app.

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